With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us to provide the best content and the best user-experience possible. But what does this mean in 2014? What on-page factors are still relevant, both for readers and search engines? 1. A Frequently-Updated Blog with Awesome Content Just a few years ago, blogs weren’t thought of as a way for companies to publish content, build their brand, grow their audience, and build authority in their field. Now, they’re an absolute necessity. In my own testing, I’ve already seen a 51.38% average increase in Google organic search traffic since publishing daily blog content with custom images, offering valuable insights. For more informati...
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