With so many significant changes in the world of SEO over
the past year, it can be hard for non-SEO professionals to keep track of
what’s still relevant and what isn’t.
Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us to provide the best content and the best user-experience possible.
But what does this mean in 2014? What on-page factors are still relevant, both for readers and search engines?
1. A Frequently-Updated Blog with Awesome Content
Just a few years ago, blogs weren’t thought of as a way for companies to publish content, build their brand, grow their audience, and build authority in their field. Now, they’re an absolute necessity.
In my own testing, I’ve already seen a 51.38% average increase in Google organic search traffic since publishing daily blog content with custom images, offering valuable insights. For more information about how important a blog is for SEO traffic, see “Why an Active Blog is Necessary for a Successful SEO Initiative,” and “10 Steps to SO-Optimizing Your Blog Articles.”
2. Google Authorship Integration
Google Authorship is Google’s way of verifying authors of content, curating that content, and establishing a sense for how much expertise (and authority) should be awarded to any individual author. Author rank is a concept that steps from this; the thought that authors with Google Authorship integrated gain credibility or “rank” based on their publishing history. It’s currently unknown whether author rank currently exists, but it’s a safe bet that Google will eventually implement it as a ranking factor, if it hasn’t already.
Other benefits of Google Authorship integration are enticing as well. Perhaps the next biggest benefit is Authorship Markup, which results in the author’s Google+ profile image being displayed next to the search result, within the search results page. Studies have shown that this helps draw the eye, attracting more clicks.
Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us to provide the best content and the best user-experience possible.
But what does this mean in 2014? What on-page factors are still relevant, both for readers and search engines?
1. A Frequently-Updated Blog with Awesome Content
Just a few years ago, blogs weren’t thought of as a way for companies to publish content, build their brand, grow their audience, and build authority in their field. Now, they’re an absolute necessity.
In my own testing, I’ve already seen a 51.38% average increase in Google organic search traffic since publishing daily blog content with custom images, offering valuable insights. For more information about how important a blog is for SEO traffic, see “Why an Active Blog is Necessary for a Successful SEO Initiative,” and “10 Steps to SO-Optimizing Your Blog Articles.”
2. Google Authorship Integration
Google Authorship is Google’s way of verifying authors of content, curating that content, and establishing a sense for how much expertise (and authority) should be awarded to any individual author. Author rank is a concept that steps from this; the thought that authors with Google Authorship integrated gain credibility or “rank” based on their publishing history. It’s currently unknown whether author rank currently exists, but it’s a safe bet that Google will eventually implement it as a ranking factor, if it hasn’t already.
Other benefits of Google Authorship integration are enticing as well. Perhaps the next biggest benefit is Authorship Markup, which results in the author’s Google+ profile image being displayed next to the search result, within the search results page. Studies have shown that this helps draw the eye, attracting more clicks.
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